<p>Kanye is proving that he can Keep<br />
Up With The Kardashians and still have a rap career because his last album, &#8216;The Life of Pablo,&#8217; was streamed over 250 million times globally, and he did that in just 10 days after releasing it on Tidal, the com of release on music streaming service Tidal!</p>
<p>via CNN:</p>
<p>While West’s “Pablo” streams is impressive, it’s not exactly unheard of.</p>
<p>For example, Justin Bieber’s “Purpose” had 100 million audio streams in the U.S. alone for his first week in November, according to Nielsen music.</p>
<p>But West’s “Life of Pablo” was exclusive to Tidal.</p>
<p>“It’s a really good number, and it’s even more impressive that it’s only in one place,” said David Bakula, senior vice president of insight at Nielsen Music. “There’s a lot of services that can stream audio, but there’s only place where you get this album and that’s Tidal. That’s how it differentiates itself.”</p>
<p>Bakula added the industry ratio for streaming is 1,500 streams equals that of one album sold economically. That works out to about 166,000 albums.</p>
<p>“Life of Pablo” had a highly promoted launch in February with West releasing the album following a performance on “Saturday Night Live.” West also touted the release using his popular social media presence.</p>
<p>According to Bakula, an album can only get to these types of numbers if it’s also a good album that people want to hear.</p>
<p>“Kanye being outspoken and being Kanye helps get it there, but it doesn’t make it without being a quality album,” Bakula said.</p>
<p>There are negatives to being exclusive to a streaming service, however, and one of the major ones is piracy.</p>
<p>West’s “Life of Pablo” was pirated over 500,000 times when it was released.</p>
<p>The Jay Z owned music service also announced on Tuesday that it eclipsed 3 million subscribers across 46 countries. This news came a day before its one year anniversary.</p>
<p>Source:</p>
<p>http://www.lovebscott.com/news/kanye-wests-the-life-of-pablo-streamed-a-massive-250-million-times-in-first-10-days-according-to-tidal</p>
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