Looks like that $400 million deal that Soulja Boy tweeted about is actually real! World Poker Fund Holdings has identified itself as the culprit behind the deal.
In a press release, WPFH details the $400 million five-year endorsement contract they blessed Soulja Boy with.
“Soulja Boy (DeAndre Way), the prolific social media influencer and American rapper, record producer, actor, and entrepreneur announced today the details of his 5-year $400M endorsement deal (tweeted on May 1st 2016) is with publicly traded World Poker Fund Holdings (OTC PINK: WPFH), a leading developer and operator of online and event-based social gaming platforms and brands.
The decision for Soulja Boy to engage with WPFH comes on the heels of the recent success of Nas, Sean “Diddy” Combs and 50 Cent’s investment and ambassador brand deals with technology and consumer products like Ciroc and Vitamin Water. However, unlike Nas, Diddy and 50 Cent, Soulja Boy is arguably the world’s youngest music mogul to complete a deal of this magnitude. At 25, he is one of most influential urban entertainers and artist on social media today, boasting a social media following of over 15 million. Soulja Boy will mobilize his network to promote World Poker Fund’s online gaming assets such as CelebrityWorld.com and its soon-to-launch “in-flight gaming” platform which aims to service the 3 billion plus global travelers across multiple airlines worldwide.”
Apparently the number of social media followers helped the “Superman” rapper in a major way. Thats because WFPH expects him to promote their online services throughout his social media platforms which adds up to more than 15 million.
Of course Soulja Boy would be happy to have inked one of the biggest Hip Hop endorsement deals known to man, heres what he had to say:
“I invest in things I understand. I enjoy music, and of course gaming. Being an influencer is a form of currency,” Soulja Boy explained in the press release. “Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
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