<p>In honor of Hip Hop&&num;8217&semi;s 50th Anniversary&comma; <em>The Shade Room<&sol;em> would like to commemorate the moments&comma; the pioneers&comma; and the tools of the art form which have ultimately transcended the music genre&comma; influencing every aspect of modern-day popular culture&period; Join us each week as we look back at five decades of hip hop&period;<&sol;p>&NewLine;<h5 style&equals;"text-align&colon; center&semi;">RELATED&colon; <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;50-years-of-fiyah-a-look-back-on-hip-hop-in-the-80s&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">50 Years Of Fiyah&colon; A Look Back On Hip Hop In The 80s<&sol;a><&sol;h5>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">1991&colon; MC Hammer&&num;8217&semi;s <em>Please Hammer&comma; Don&&num;8217&semi;t Hurt &&num;8216&semi;Em <&sol;em>Project Becomes Rap&&num;8217&semi;s First Diamond-Certified Album<&sol;h3>&NewLine;<p>Starting the list&comma; we have <strong>MC Hammer<&sol;strong> knockin&&num;8217&semi; doors <em>down <&sol;em>by becoming the first rapper to have a diamond-certified album&period;<&sol;p>&NewLine;<p>According to the <a href&equals;"https&colon;&sol;&sol;nmaahc&period;si&period;edu&sol;explore&sol;stories&sol;albums-matter" target&equals;"&lowbar;blank" rel&equals;"noopener">National Museum of African American History &amp&semi; Culture<&sol;a>&comma; the Recording Industry Association of America &lpar;RIAA&rpar; certified the project as diamond in April 1991&period; This notably went down merely one year after its release&period;<&sol;p>&NewLine;<p>MC Hammer acknowledged the album during a 2020 sit-down with <a href&equals;"https&colon;&sol;&sol;hiphop-n-more&period;com&sol;2020&sol;01&sol;mc-hammer-30th-anniversary-u-cant-touch-this-cheetos-super-bowl-ad-interview&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">HipHop-N-More<&sol;a> to mark the project&&num;8217&semi;s 30th anniversary&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;You know&comma; the title of my album was <em>Please Hammer&comma; Don’t Hurt &OpenCurlyQuote;Em<&sol;em>&comma; I think a lot of them are still hurt&period; I think that for people who were competing against me at that time&comma; like if you look at it from a sport standpoint&comma; they were competing for record sales&comma; right&quest; They didn’t come close in that area&period; Then they were competing for cultural impact&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p>This accomplishment opened the door for other artists and shut down critics of the genre&period; In later years&comma; additional hip hop albums that went diamond include <em>The Marshall Mathers LP <&sol;em>by <strong>Eminem<&sol;strong>&comma; <i>Country Grammar <&sol;i>by <strong>Nelly<&sol;strong>&comma; <em>Speakerboxxx&sol;The Love Below <&sol;em>by <strong>Outkast<&sol;strong>&comma; and other hit albums by artists like <strong>Tupac Shakur<&sol;strong>&comma; <strong>The Notorious B&period;I&period;G&period;<&sol;strong>&comma; and <strong>Lauryn Hill<&sol;strong>&period;<&sol;p>&NewLine;<p>We should also add that&comma; per <a href&equals;"https&colon;&sol;&sol;www&period;billboard&period;com&sol;lists&sol;albums-no-1-billboard-200-most-consecutive-weeks&sol;the-kingston-trio-the-kingston-trio-at-large&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Billboard<&sol;a>&comma; <em>Please Hammer&comma; Don&&num;8217&semi;t Hurt &&num;8216&semi;Em <&sol;em>is the hip hop album that spent the longest continuous time at &num;1 on the Billboard 200 &lpar;18 weeks&rpar;&period; As a result&comma; it&&num;8217&semi;s only fitting to give this game-changing project its flowers&excl;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"otCpCn0l4Wo" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">The Era Of REAL Remixes<&sol;h3>&NewLine;<p>While speaking on hip hop in the 90s&comma; we&&num;8217&semi;d be remiss not to acknowledge how the rap remixes of the time truly served up something special for listeners&period;<&sol;p>&NewLine;<p>Plenty of bops continue to get remixed&comma; though this often involves the track being the same with a rap verse plopped in&period;<&sol;p>&NewLine;<p>However&comma; back then&comma; listeners could rest assured that remixes would serve a completely different vibe&period; Some of the tracks that spawned noteworthy beat-switchin&&num;8217&semi; remixes include &&num;8220&semi;Scenario&&num;8221&semi; by <strong>A Tribe Called Quest <&sol;strong>&lpar;1991&rpar;&comma; &&num;8220&semi;All I Need&&num;8221&semi; by <strong>Method Man <&sol;strong>&lpar;1994&rpar;&comma; and &&num;8220&semi;Street Dreams&&num;8221&semi; by <strong>Nas<&sol;strong> &lpar;1996&rpar;&period;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"&lowbar;Qi2ZT8ckVE" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<p>Another instance of a significant switch-up is <strong>Lil&&num;8217&semi; Kim&&num;8217&semi;s<&sol;strong> spicy &&num;8220&semi;Not Tonight&&num;8221&semi; track &lpar;1996&rpar; turning into a fun-filled bop through its &&num;8220&semi;Ladies Night&&num;8221&semi; remix &lpar;1997&rpar; with <strong>Angie Martinez<&sol;strong>&comma; <strong>Missy Elliott<&sol;strong>&comma; <strong>Da Brat<&sol;strong>&comma; and <strong>Lisa &&num;8220&semi;Left Eye&&num;8221&semi; Lopes<&sol;strong>&period;<&sol;p>&NewLine;<p>Even some of the R&amp&semi;B superstars got in on the vibe&period; <strong>Brandy<&sol;strong> featured <strong>MC Lyte<&sol;strong>&comma; <strong>Queen Latifah<&sol;strong>&comma; and <strong>Yo-Yo<&sol;strong> on the hip hop remix to &&num;8220&semi;I Wanna Be Down&&num;8221&semi; &lpar;1995&rpar;&comma; which Norwood said &&num;8220&semi;meant the world&&num;8221&semi; to her&comma; per <a href&equals;"https&colon;&sol;&sol;www&period;vibe&period;com&sol;gallery&sol;full-clip-brandy-breaks-down-her-entire-catalogue-feat-babyface-monica-timbaland-kanye&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Vibe<&sol;a>&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;They embraced me as a little sister&period; I was one of the first R&amp&semi;B artists to welcome hip hop onto an R&amp&semi;B beat&period; It had never been done before quite like that&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p>The <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;listicle&sol;mariah-carey-praised-remix-queen-blackmusicmonthchallenge&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">&&num;8220&semi;Remix Queen&comma;&&num;8221&semi;<&sol;a> <strong>Mariah Carey<&sol;strong>&comma; also came thru with hip hop remixes featuring artists and groups like <strong>Ol&&num;8217&semi; Dirty B&ast;stard<&sol;strong> &lpar;ODB&rpar;&comma; Da Brat&comma; Missy Elliott&comma; <strong>Mase<&sol;strong>&comma; and <strong>The Lox<&sol;strong> — showing the R&amp&semi;B diva effortlessly getting into her rap bag and sampling artists like <strong>Snoop Dogg<&sol;strong>&excl;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"PyjuUu&lowbar;XDZ8" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">Lyrically Raw Ladies Hit The Hip Hop Scene<&sol;h3>&NewLine;<p>Of course&comma; we also have to give a special shoutout to the female rappers who began to hit the scene around this time&comma; as they truly laid a foundation and played the game while bringing their unique vibes&period;<&sol;p>&NewLine;<p>From Da Brat&&num;8217&semi;s <em>Funkdafied <&sol;em>&lpar;1994&rpar; to Lil&&num;8217&semi; Kim&&num;8217&semi;s <em>Hard Core <&sol;em>&lpar;1996&rpar; and <strong>Foxy Brown&&num;8217&semi;s<&sol;strong> <em>Ill Na Na <&sol;em>&lpar;1996&rpar;&comma; the gworlz came thru and let male rappers know that they were here to change things up&excl;<&sol;p>&NewLine;<p>We also had <strong>Lady of Rage <&sol;strong>laying down bars on Snoop Dogg&&num;8217&semi;s <em>Doggystyle <&sol;em>project &lpar;1993&rpar; and <strong>Ms&period; Roq<&sol;strong> having a MOMENT on Dr&period; Dre&&num;8217&semi;s <em>2001<&sol;em> album &lpar;1999&rpar;&period; <strong>Trina <&sol;strong>also hit the scene in the late 90s by hopping on &&num;8220&semi;Nann&&num;8221&semi; &lpar;1999&rpar; with <strong>Trick Daddy<&sol;strong>&period;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"9MxTJptqFdM" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<p>Around the same time&comma; works like <strong>Joan Morgan&&num;8217&semi;s<&sol;strong> <em>When Chickenheads Come Home to Roost <&sol;em>&lpar;1999&rpar; highlighted hip hop&&num;8217&semi;s male-centric core&comma; and more women began unapologetically hitting the rap scene and turning the genre on its head with their savage flows&period;<&sol;p>&NewLine;<p>Lauryn Hill was another artist who hit the scene during the 90s with the<strong> Fugees<&sol;strong>&period; Her solo debut with <em>The Miseducation of Lauryn Hill <&sol;em>&lpar;1998&rpar; earned her the title of being the first woman to earn ten Grammy nominations &lpar;and five wins&rpar; in a single night&period; She also claims the title of being the first hip hop artist to win Album of the Year&period;<&sol;p>&NewLine;<p>While earlier women in the game helped shake things up&comma; female rappers began to <em>really <&sol;em>carve out a lane for themselves as a force to be reckoned with during the 90s&period;<&sol;p>&NewLine;<p><amp-twitter data-tweetid&equals;"1496836056330604556" layout&equals;"responsive" width&equals;"600" height&equals;"480"><&sol;amp-twitter><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">1994-1997&colon; Coastal Clash&excl; The Biggie &amp&semi; Tupac Situation<&sol;h3>&NewLine;<p>It wouldn&&num;8217&semi;t be 90s hip hop if we didn&&num;8217&semi;t touch on the East Coast–West Coast rivalry centered around figures like Tupac Shakur&comma; <strong>Suge Knight<&sol;strong>&comma; The Notorious B&period;I&period;G&period;&comma; and <strong>Diddy<&sol;strong> &lpar;then still known as &&num;8220&semi;Puffy&&num;8221&semi;&rpar;&period;<&sol;p>&NewLine;<p>While there were some jabs here and there between artists reppin&&num;8217&semi; New York City and Los Angeles&comma; the situation escalated after gunmen shot Tupac while entering <a href&equals;"https&colon;&sol;&sol;www&period;fox5ny&period;com&sol;news&sol;quad-studios-shooting-tupac-shakur-attack-manhattan" target&equals;"&lowbar;blank" rel&equals;"noopener">Quad Recording Studios<&sol;a> in Manhattan on Nov 30&comma; 1994&period;<&sol;p>&NewLine;<p>It was on then&comma; and various disses at the <a href&equals;"https&colon;&sol;&sol;www&period;complex&period;com&sol;music&sol;a&sol;paul-cantor&sol;how-the-1995-source-awards-changed-rap-forever" target&equals;"&lowbar;blank" rel&equals;"noopener">1995 Source Awards<&sol;a> and a notorious <a href&equals;"https&colon;&sol;&sol;www&period;nytimes&period;com&sol;1996&sol;01&sol;14&sol;magazine&sol;does-a-sugar-bear-bite&period;html" target&equals;"&lowbar;blank" rel&equals;"noopener">NYT<&sol;a> article ensued&period; Tupac also made his stance clear across multiple diss tracks and infamously went in with &&num;8220&semi;Hit&&num;8217&semi; Em Up&&num;8221&semi; &lpar;1996&rpar;&period;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"41qC3w3UUkU" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<p>Eventually&comma; the coastal rivalry and deep-seated beef culminated in the deaths of Tupac and Biggie in Sept&period; 1996 and Mar&period; 1997&comma; respectively&period;<&sol;p>&NewLine;<p>Both killings remain unsolved&period; However&comma; as The Shade Room previously reported&comma; there&&num;8217&semi;s recently been some renewed interest in the Tupac case&period;<&sol;p>&NewLine;<p><amp-twitter data-tweetid&equals;"1688917674804588545" layout&equals;"responsive" width&equals;"600" height&equals;"480"><&sol;amp-twitter><&sol;p>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">Growin&&num;8217&semi; &amp&semi; Flowin&&num;8217&semi;&colon; Hip Hop As Business<&sol;h3>&NewLine;<p>Finally&comma; we <i>must <&sol;i>acknowledge how the genre made leaps and bounds in the business realm during this decade&period; Ultimately&comma; this helped turn hip hop into a billion-dollar industry&period;<&sol;p>&NewLine;<p>Regarding how business and marketing play into hip hop&comma; <strong>C&period; Keith Harrison<&sol;strong>&comma; a business professor at the <a href&equals;"https&colon;&sol;&sol;www&period;ucf&period;edu&sol;pegasus&sol;the-business-of-hip-hop&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">University of Central Florida<&sol;a>&comma; notes that — at its core — the genre <strong><em>&&num;8220&semi;has always been about the audience&period;&&num;8221&semi; <&sol;em><&sol;strong>Over time&comma; we&&num;8217&semi;ve seen it move from &&num;8220&semi;being marginalized&&num;8221&semi; to &&num;8220&semi;becoming hyper-commercialized&period;&&num;8221&semi;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;It goes back to &&num;8216&semi;Throw your hands in the air&comma; and wave &&num;8217&semi;em like you just don’t care&period;&&num;8217&semi; It&&num;8217&semi;s gone from being underground to being marginalized to crossing over to the mainstream to becoming hypercommercialized&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p><strong>Master P<&sol;strong> built on this by launching No Limit Records in 1991&period; One of the label&&num;8217&semi;s best-known releases is Snoop Dogg&&num;8217&semi;s <em>Da Game Is to Be Sold&comma; Not to Be Told<&sol;em> &lpar;1998&rpar;&period;<&sol;p>&NewLine;<p><amp-youtube data-videoid&equals;"ph4aXfvCAYs" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<p><a href&equals;"https&colon;&sol;&sol;www&period;linkedin&period;com&sol;in&sol;druncie&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener"><strong>Dan Runcie<&sol;strong><&sol;a> — founder of Trapital&comma; a &&num;8220&semi;research group focused on music&comma; media&comma; and entertainment&&num;8221&semi; — spoke on the business side of hip hop during a recent sit-down on <a href&equals;"https&colon;&sol;&sol;www&period;youtube&period;com&sol;watch&quest;v&equals;polMGZ7IHlg" target&equals;"&lowbar;blank" rel&equals;"noopener"><em>The Hustle Daily Show<&sol;em><&sol;a>&period;<&sol;p>&NewLine;<p>At one point&comma; he acknowledged how there was a significant shift in the business of hip hop during the 90s&period; He honed in on Dr&period; Dre and Death Row Records&comma; founded in 1991&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;Dr&period; Dre stands out to me from what they had done with Death Row&period; In the 90s&comma; we started to see more evolution with the economics of the music industry itself and how artists — especially hip hop artists — started to approach things differently&period; &&num;8230&semi; In hip hop&comma; we saw a few artists start to push for more ownership of the masters and actual assets they had&period; We saw it first with Death Row Records&period; Suge Knight and Dr&period; Dre do a deal with Interscope where they&&num;8217&semi;re able to maintain ownership of what they have&period; This was the early 90s — they sat on Dr&period; Dre&&num;8217&semi;s debut album&comma; <em>The Chronic<&sol;em>&comma; for nearly a year because they wanted to find the right distributor&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p>Fast-forwarding to 1998&comma; Runie discussed Cash Money Records signing a &dollar;30M distribution deal with Universal&comma; calling it &&num;8220&semi;probably the most successful ownership-related deal we&&num;8217&semi;ve seen in hip hop&period;&&num;8221&semi;<&sol;p>&NewLine;<p>He also acknowledged&comma; <strong><em>&&num;8220&semi;That deal set the footprint for arguably one of the most successful record labels we&&num;8217&semi;ve seen&period;&&num;8221&semi;<&sol;em><&sol;strong><&sol;p>&NewLine;<p>Of course&comma; we can&&num;8217&semi;t forget to mention <strong>Jay-Z<&sol;strong> and <strong>Damon Dash&&num;8217&semi;s<&sol;strong> Roc-A-Fella Records&period; This label came about in 1994 &&num;8220&semi;because Jay-Z could not find a suitable record deal&comma;&&num;8221&semi; according to <a href&equals;"https&colon;&sol;&sol;books&period;google&period;com&sol;books&quest;id&equals;LldOLnIQ66cC&amp&semi;dq&equals;rocafella&plus;history&plus;1994&plus;dame&plus;dash&amp&semi;pg&equals;PA532&num;v&equals;onepage&amp&semi;q&equals;rocafella&percnt;20history&percnt;201994&percnt;20dame&percnt;20dash&amp&semi;f&equals;false" target&equals;"&lowbar;blank" rel&equals;"noopener"><em>Icons of Hip Hop&colon; An Encyclopedia of the Movement&comma; Music&comma; and Culture<&sol;em><&sol;a>&period;<&sol;p>&NewLine;<h4 style&equals;"text-align&colon; center&semi;">And We Can&&num;8217&semi;t Forget The Fashions&excl;<&sol;h4>&NewLine;<p>Aside from hard-hitting record labels&comma; the 90s also saw the emergence of Black-owned fashion brands that were inextricably tied to hip hop — such as <strong>Daymond John&&num;8217&semi;s<&sol;strong> FUBU in 1992&comma; <strong>Russell Simmons&&num;8217&semi;<&sol;strong> Phat Farm in 1992&comma; Diddy&&num;8217&semi;s <strong>Sean John<&sol;strong> in 1998&comma; and Jay-Z&&num;8217&semi;s <strong>Rocawear<&sol;strong> in 1999&period;<&sol;p>&NewLine;<p>Regarding FUBU&comma; Daymond appeared on <em>The Ellen Degeneres Show<&sol;em> to discuss rappers helping him grow by rockin&&num;8217&semi; his brand&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;I would go to every video set I could over the course of 10 years with the same 10 T-shirts&period; And I&&num;8217&semi;d put a T-shirt on a rapper&comma; and then I&&num;8217&semi;d take them back&period; And then I&&num;8217&semi;d keep going back to the sets &&num;8230&semi; people started seeing them in the videos&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p><amp-youtube data-videoid&equals;"XHbxx6WOq40" layout&equals;"responsive" width&equals;"1000" height&equals;"563" dock&equals;"&num;dock-slot"><&sol;amp-youtube><&sol;p>&NewLine;<h5 style&equals;"text-align&colon; center&semi;">RELATED&colon; <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;50-years-of-fiyah-a-look-back-on-hip-hop-in-the-70s&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">50 Years Of Fiyah&colon; A Look Back On Hip Hop In The 70s<&sol;a><&sol;h5>&NewLine; <div class&equals;"wpra-reactions-wrap wpra-plugin-container" style&equals;"justify-content&colon; center&semi;&semi;"> <div class&equals;"wpra-reactions-container" data-ver&equals;"1&period;3&period;10" data-post&lowbar;id&equals;"140489" data-show&lowbar;count&equals;"true" data-enable&lowbar;share&equals;"onclick" data-behavior&equals;"regular" data-animation&equals;"true" data-share&lowbar;url&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;50-years-of-fiyah-a-look-back-at-hip-hop-in-the-90s&sol;" data-secure&equals;"bb78727029"> <div class&equals;"wpra-call-to-action" style&equals;"color&colon; &num;000000&semi;font-size&colon; 25px&semi;font-weight&colon; 600&semi;">What Do You Think Roomies&quest;<&sol;div> <div class&equals;"wpra-reactions wpra-static-emojis size-medium" style&equals;"border-color&colon; &num;ffffff&semi;border-width&colon; 0px&semi;border-radius&colon; 50px&semi;border-style&colon; solid&semi;background&colon; &num;ffffff&semi;">&Tab;&Tab;&Tab;&Tab;&Tab;<div class&equals;"emoji-8 wpra-reaction wpra-pad-fix" data-count&equals;"" data-emoji&lowbar;id&equals;"8"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-10 wpra-reaction wpra-pad-fix" data-count&equals;"" data-emoji&lowbar;id&equals;"10"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; 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Nick Fenley

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