In honor of Black History Month, Nike has released a 2020 Black History Month Collection, ‘Watch Us Rise.’ The Black History campaign highlights vanguard leaders from all over the country–including LA, Chicago, and NYC– as these Black men and women are making a difference.
Amanda Garman, highlighted Vanguard leader stated: “We might look different. Our blackness might show itself both phenotypically and culturally in a wide myriad of ways, but there’s a certain commonality in what we’re willing to fight for.”
With three new styles from the lifestyle brand– Air Force 1 Low, Air Max 95, and Converse BHM Pro Leather–the collection will feature 90’s street style and African textile inspirations.
The popular brand released its’ first Black History Month product in 2005 with a limited Air Force 1 Edition, and because of the success, it is now a yearly effort.
There’s no denying that the Black culture is impactful. Considering that we spend billions of dollars as well as the effect of that spending power, I think this is a brilliant idea.
These items will be available on nike.com and select retail stores Wednesday, February 19, 2020.
Nike is also giving a total of $500,000 in grants to 20 U.S. nonprofit organizations that specialize in career development, education, and sports.
One thang that can’t be disputed is the fact that Nike recognizes the Black culture and wants to make sure to be associated with us!
