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Adidas Resumes Selling Remaining Yeezy Inventory, Proceeds To Be Donated To Anti-Hate Organizations

<p>Apparel and footwear company <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;adidas-backpedals-on-black-lives-matter-logo-dispute&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Adidas<&sol;a> has resumed selling the remainder of its Yeezy inventory&period; As <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;balenciaga-cuts-ties-with-ye-a-few-weeks-after-adidas-placed-their-yeezy-partnership-under-review&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">The Shade Room<&sol;a> previously reported&comma; the company placed its partnership with <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;listicle&sol;kanye-west-fashion-years&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Kanye West<&sol;a> &&num;8220&semi;under review&&num;8221&semi; following his antisemitic comments last year&period; Then subsequently parted ways with the rapper and his products soon after&period;<&sol;p>&NewLine;<h5 style&equals;"text-align&colon; center&semi;">RELATED&colon; <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;adidas-expected-lose-billion-revenue-kanye-west&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener">Oop&excl; Adidas Reportedly Expected To Lose &dollar;1&period;3 BILLION In Revenue After Parting With Kanye West<&sol;a><&sol;h5>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">Adidas&&num;8217&semi; Remaining Yeezy Inventory Returned To Sale Wednesday<&sol;h3>&NewLine;<p>According to <a href&equals;"https&colon;&sol;&sol;apnews&period;com&sol;article&sol;adidas-yeezy-kanye-west-sneakers-3e5065501bd085facc3d9ac1d63d9175" target&equals;"&lowbar;blank" rel&equals;"noopener">Associated Press<&sol;a>&comma; a remainder of select Yeezys returned to sale on Wednesday&period; According to the <a href&equals;"https&colon;&sol;&sol;www&period;adidas&period;com&sol;us&sol;yeezy&quest;source&lowbar;caller&equals;ui&amp&semi;af&lowbar;dp&equals;adidas-confirmed&percnt;3A&percnt;2F&percnt;2Fshop&percnt;2F&percnt;3Fsource&lowbar;id&percnt;3D6000001258&amp&semi;shortlink&equals;97ipmoed&amp&semi;c&equals;GLOBAL-eCom-&period;com-onsite&lowbar;content-originals-aurora&lowbar;launch-HP-2305&amp&semi;pid&equals;DotCom&amp&semi;deep&lowbar;link&lowbar;value&equals;adidas-confirmed&percnt;3A&percnt;2F&percnt;2Fshop&percnt;2F&percnt;3Fsource&lowbar;id&percnt;3D6000001258&amp&semi;af&lowbar;xp&equals;custom" target&equals;"&lowbar;blank" rel&equals;"noopener">Adidas website<&sol;a>&comma; the sneakers are available via the brand&&num;8217&semi;s <a href&equals;"https&colon;&sol;&sol;www&period;adidas&period;com&sol;us&sol;confirmed" target&equals;"&lowbar;blank" rel&equals;"noopener">Confirmed<&sol;a> app&period;<&sol;p>&NewLine;<p><amp-twitter data-tweetid&equals;"1663700572694822913" layout&equals;"responsive" width&equals;"600" height&equals;"480"><&sol;amp-twitter><&sol;p>&NewLine;<p>Additionally&comma; the brand also states that proceeds from the sale of Yeezy items &&num;8220&semi;will be donated in support of the fight against discrimination&comma; hate&comma; racism&comma; and antisemitism&period;&&num;8221&semi;<&sol;p>&NewLine;<p>According to an <a href&equals;"https&colon;&sol;&sol;news&period;adidas&period;com&sol;originals&sol;adidas-to-release-existing-yeezy-product-in-may-2023&sol;s&sol;ad081607-4437-4264-92fd-b8655822bbca" target&equals;"&lowbar;blank" rel&equals;"noopener">official press release<&sol;a>&comma; Adidas initially announced its plans on May 19&period; In addition&comma; the brand also detailed the names of some of the organizations to receive the donations&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;A significant amount will be donated to selected organizations working to combat discrimination and hate&comma; including racism and antisemitism&period; These include but are not limited to the Anti-Defamation League &lpar;ADL&rpar; and the Philonise &amp&semi; Keeta Floyd Institute for Social Change&&num;8230&semi;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<h3 style&equals;"text-align&colon; center&semi;">The Company Also Detailed Their Plans Forward<&sol;h3>&NewLine;<p>As The Shade Room previously reported&comma; Adidas terminated its partnership with the Yeezy brand in October&comma; and Wednesday&&num;8217&semi;s reselling marks the first time the brand has returned to sales of Yeezy products since&period;<&sol;p>&NewLine;<p>Although select styles have returned the sale&comma; the company adds the sale of future &&num;8220&semi;existing inventory&&num;8221&semi; remains to be determined&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;Additional releases of existing inventory are currently under consideration&comma; but timing is yet to be determined&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p>Additionally&comma; the company also provided insight into its financial state and its decision to return select Yeezy styles to sale&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;Today’s announcement has no immediate impact on the company’s current financial guidance for 2023&period; Since terminating the YEEZY partnership in October&comma; adidas has been exploring multiple scenarios for the potential use of the existing YEEZY inventory&period; The process involved seeking feedback and listening to a diverse group&&num;8230&semi; for how to responsibly manage the existing product&period; The company went ahead with already committed production orders after the partnership was terminated&period; This was done to help protect its supply chain partners from being negatively affected by cancellations&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p><amp-twitter data-tweetid&equals;"1654458945916874757" layout&equals;"responsive" width&equals;"600" height&equals;"480"><&sol;amp-twitter><&sol;p>&NewLine;<p>Adidas&&num;8217&semi; CEO&comma; Bjørn Gulden&comma; also issued a statement regarding the matter&period;<&sol;p>&NewLine;<blockquote><p>&&num;8220&semi;After careful consideration&comma; we have decided to begin releasing some of the remaining adidas YEEZY products&period; Selling and donating was the preferred option among all organizations and stakeholders we spoke to&period; We believe this is the best solution as it respects the created designs and produced shoes&comma; it works for our people&comma; resolves an inventory problem&comma; and will have a positive impact in our communities&period; There is no place in sport or society for hate&comma; and we remain committed to fighting against it&period;&&num;8221&semi;<&sol;p><&sol;blockquote>&NewLine;<p>Furthermore&comma; Gulden praised the company for turning &&num;8220&semi;a negative situation into a very positive outcome&period;&&num;8221&semi;<&sol;p>&NewLine; <div class&equals;"wpra-reactions-wrap wpra-plugin-container" style&equals;"justify-content&colon; 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Jadriena Solomon

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