An employee prepares a burrito bowl at a Chipotle Mexican Grill Inc. restaurant in Louisville, Kentucky, U.S., on Saturday, Feb. 2, 2019. Chipotle Mexican Grill Inc. is scheduled to release earnings figures on February 6. Photographer: Luke Sharrett/Bloomberg via Getty Images
<p><strong>Sweetgreen</strong> announced a change to its burrito bowl name from &#8216;chipotle chicken burrito bowl&#8217; to <strong>&#8216;chicken + chipotle pepper bowl.&#8217;</strong> A representative for the salad company <a href="https://www.cnbc.com/2023/04/06/sweetgreen-chipotle-resolve-trademark-infringement-suit.html" target="_blank" rel="noopener">confirmed the news</a> to <em>CNBC </em>on Thursday (April 6)&#8211;days after Chipotle filed the trademark infringement lawsuit.</p>
<blockquote><p>&#8220;We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food,&#8221; Sweetgreen&#8217;s statement reportedly said.</p></blockquote>
<p>By Friday, the name was updated on Sweetgreen&#8217;s website. However, several <a href="https://www.instagram.com/reel/Cqamo4eAv0z/?utm_source=ig_web_copy_link" target="_blank" rel="noopener">social media posts</a> have not been edited to reflect the change.</p>
<p>Meanwhile, the Mexican-inspired chain is reportedly <em>&#8220;pleased that Sweetgreen chose to change the name in a way that protects its trademarks.&#8221; </em></p>
<p><em><strong>Published on April 6, 2023, and updated on April 7, 2023 at 12:18 p.m:</strong></em></p>
<p style="text-align: center;"><strong>READ THE INITIAL STORY BELOW: </strong></p>
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<p><strong>Chipotle</strong> is protecting its burrito bowl lane by all means, including taking <strong>Sweetgreen</strong> <a href="https://dev.theshaderoom.com/oop-ticketmaster-hit-with-lawsuit-over-drake-tour-prices/" target="_blank" rel="noopener">to court</a> for their new &#8216;chipotle chicken burrito bowl.&#8217;</p>
<p>According to <em>Reuters, </em>Chipotle Mexican Grill Inc.<a href="https://fingfx.thomsonreuters.com/gfx/legaldocs/gdpzqnyqzvw/CHIPOTLE%20SWEETGREEN%20LAWSUIT%20complaint.pdf" target="_blank" rel="noopener"> filed a lawsuit</a> against the salad chain on Tuesday (April 4) in California. The Mexican food chain claims Sweetgreen violated its trademark rights in the advertisement and sale of its newest menu addition.</p>
<p>Lawsuit documents state:</p>
<blockquote><p>&#8220;Chipotle and Sweetgreen are unaffiliated companies who compete in the &#8216;fast casual&#8217; restaurant industry. still, Sweetgreen is using Chipotle&#8217;s famous CHIPOTLE trademark to sell a product that is very similar and directly competitive to Chipotle&#8217;s chicken burrito bowl. Sweetgreeen&#8217;s conduct constitutes trademark infringement, trademark dilution, and false designation of origin, and deceptive trade practice.&#8221;</p></blockquote>
<h5 style="text-align: center;">RELATED: <a href="https://dev.theshaderoom.com/chipotle-ordered-to-pay-20-million-to-current-and-former-nyc-employees-for-violating-city-labor-laws/" target="_blank" rel="noopener">Chipotle Ordered To Pay $20 Million To Current And Former NYC Employees For Violating City Labor Laws</a></h5>
<p>Sweetgreen first introduced its <a href="https://dev.theshaderoom.com/taco-bell-permanently-removes-mexican-pizza-shredded-chicken-burrito-shredded-chicken-soft-taco-more-popular-menu-items-due-to-covid-19/" target="_blank" rel="noopener">burrito bowl</a> on March 30. In a news release, the salad company revealed the &#8220;protein-packed all-grains bowl&#8221; is available at all its locations &#8220;for a limited time only.&#8221; The bowl deviates from its standard menu by offering a bowl &#8220;without any greens.&#8221; Sweetgreen <a href="https://investor.sweetgreen.com/press/news-details/2023/sweetgreen-Adds-Chipotle-Chicken-Burrito-Bowl-to-Its-Menu/default.aspx" target="_blank" rel="noopener">said an internal study</a> found that 70% of their customers prefer chicken as their protein&#8211;and that data was used to inspire the &#8216;Chipotle Chicken Burrito Bowl.&#8217;</p>
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<p>But the Mexican Grill isn&#8217;t buying what Sweetgreen is selling. Instead, the <a href="https://dev.theshaderoom.com/chipotle-reportedly-raising-menu-prices-by-4-in-order-to-raise-employee-pay-to-15-an-hour/" target="_blank" rel="noopener">Mexican-inspired restaurant</a> says Sweetgreen is advertising using the <a href="https://tmsearch.uspto.gov/bin/showfield?f=doc&;state=4810:6o1hvl.3.98" target="_blank" rel="noopener">trademarked, capitalized</a> version of &#8216;Chipotle&#8217; and its trademarked <a href="https://tmsearch.uspto.gov/bin/showfield?f=doc&;state=4810:6o1hvl.3.100" target="_blank" rel="noopener">&#8216;Adobo Red&#8217; color.</a></p>
<p>Additionally, lawsuit docs claim Sweetgreen continued to push the product despite Chipotle&#8217;s cease-and-desist letter and a call to Sweetgreen from their legal department. They suggested that Sweetgreen use the word &#8216;chipotle&#8217; in lowercase to describe the bowl&#8217;s ingredients rather than capitalizing it in the product&#8217;s official name. An example listed is &#8220;chicken bowl with chipotle.&#8221;</p>
<h3 style="text-align: center;">Sweetgreen Reportedly Responds To Chipotle Lawsuit</h3>
<p>Reuters reports that Sweetgreen <a href="https://dev.theshaderoom.com/listicle/report-don-lemon-accused-of-exhibiting-misogyny-diva-like-behavior-at-cnn/" target="_blank" rel="noopener">released a statement</a> saying it is aware of Chipotle&#8217;s lawsuit. However, the salad company added that it doesn&#8217;t comment on pending litigation. On Thursday, Sweetgreen still had promotional content surrounding the burrito bowl posted to its Twitter and Instagram pages. The company even shared an Insta-Reel celebrating National Burrito Day with a promo code for the &#8220;buzzed-about chipotle-chicken burrito bowl.&#8221;</p>
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<p>The bowl is one of several limited menu items, including a Hummus Crunch Salad and Asparagus + Roasted Salsa Bowl, that Sweetgreen will offer through June 12.</p>
<p>But the Mexican Grill isn&#8217;t looking for the product to maintain its limited availability. Instead, it&#8217;s asking a huge to block Sweetgreen from using its trademarked name. Additionally, they want an unspecified amount of money in damages.</p>
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