<p>Hugh Hefner, the world&#8217;s most renown &#8220;playboy&#8221; is mourning the loss of his brother on his 90th birthday. Yesterday, his 87-year old brother Keith passed away from unknown causes. He had apparently been battling cancer and it appears as though he had succumbed to his illness.</p>
<p><img class="alignnone wp-image-18290 size-large" src="https://dev.theshaderoom.com/wp-content/uploads/2016/04/IMG_0824-2-690x1024.jpg" alt="IMG_0824 2" width="690" height="1024" /></p>
<p>As an executive Omar Playboy Enterprises, Keith was an integral part of recruiting the beautiful women who have graced the pages of the highly coveted Playboy magazine. He was also a series regular on Girls Next Door which chronicled his brother&#8217;s very&#8230;generous relationship with Holly Madison, Kendra Wilkinson and Bridget Marquardt.</p>
<p>Hugh took to his Facebook I order to share the devastating news. “This morning, my dear brother and best friend passed away,&#8221; he wrote. &#8220;I love you, Keith. Rest in peace.&#8221;</p>
<p>TSR STAFF: Talia O. @theclosetratchet on Instagram &; @tallyohhh on Twitter!<br />
Source: http://m.nydailynews.com/entertainment/gossip/keith-hefner-brother-hugh-hefner-dies-87-article-1.2593973</p>
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