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<p>On the heels of hip hop officially marking its <a href="https://dev.theshaderoom.com/50-years-of-fiyah-hip-hop-in-the-2010s-to-present/?_gl=1*b55tdc*_up*MQ..*_ga*NzY5NjUwODE3LjE2OTQxMTA3MzU.*_ga_V2HX8YP3XL*MTY5NDExMDczNC4xLjEuMTY5NDExMDc0My4wLjAuMA.." target="_blank" rel="noopener">50th anniversary</a>, the manager behind one of the genre&#8217;s latest superstars — <strong>Ice Spice</strong> — is dishing on her meteoric rise to the top, as well as what advice he has for other artists.</p>
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<h3 style="text-align: center;">Ice Spice&#8217;s Manager Describes Not &#8220;Boxing Her In&#8221; &; Valuing Her Authenticity: &#8220;You Have To Be Unique&#8221;</h3>
<p>During a recent sit-down with <a href="https://www.complex.com/music/a/ecleen-luzmila/ice-spice-james-rosemond-interview" target="_blank" rel="noopener">Complex</a>, <strong>James Rosemond Jr. </strong>discussed some of the ways that the rapper&#8217;s team helped her take off.</p>
<p>After remarking that he and Ice Spice crossed paths after &#8220;manifest[ing] each other,&#8221; he detailed what &#8220;makes her different&#8221; from some of her other contemporaries.</p>
<blockquote><p>&#8220;She&#8217;s very marketable. If you look at her image, it&#8217;s clear there&#8217;s no one that looks like her. And I think we&#8217;re in a time that you have to be unique.&#8221;</p></blockquote>
<p>He added that, while plenty of prospective stars are &#8220;trying to carbon copy or just be the same as someone else,&#8221; the true magic occurs when people keep it &#8220;authentic.&#8221;</p>
<blockquote><p>&#8220;You have to be different. You have to be you. You got to be authentic. Because we find a lot of artists trying to carbon copy or just be the same as someone else, and that can only get you so far.&#8221;</p></blockquote>
<p>Rosemond pointed out that he focused on &#8220;empowering&#8221; Ice Spice &#8220;from the jump,&#8221; and he helped &#8220;transform&#8221; her influence into artistic &#8220;credibility.&#8221;</p>
<blockquote><p>&#8220;I think we did a great job of not boxing her in, making sure she wasn&#8217;t boxed in as an influencer. And as you know, it&#8217;s hard for that to translate into music the way it&#8217;s doing now. So I think we did a great job doing that.&#8221;</p></blockquote>
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<h3 style="text-align: center;">James Rosemond Jr. Says Watching An Artist Grow Is Part Of The &#8220;Beauty&#8221; Of The Industry</h3>
<p>While discussing Ice Spice&#8217;s career, Rosemond also touched on some of the doubts people had about her as an artist — especially after her infamous <a href="https://www.youtube.com/watch?v=eM0BI3nAp64" target="_blank" rel="noopener">Rolling Loud performance</a> last year.</p>
<p>He noted that when tough times hit, it&#8217;s his job to help Ice Spice and her team know there must be &#8220;time for development.&#8221;</p>
<blockquote><p>&#8220;It comes down to having real conversations, but I think it&#8217;s also managing expectations. And part of that conversation is like, &#8216;Look, &#8220;Munch&#8221; blew up so fast. There has to be time for development.&#8217; So to make sure that she knows that, the team knows that. And that&#8217;s why we go into rehearsals.&#8221;</p></blockquote>
<p>He also pointed out that social media adds a whole new layer to the situation, as poor performances weren&#8217;t &#8220;really magnified&#8221; as much in the past.</p>
<blockquote><p>&#8220;When those things happen like Rolling Loud LA, social media, they magnify a lot of these different moments and highlight things, not knowing that there&#8217;s a lot of work that still [needs] to be done. And compared to back in the day where there wasn&#8217;t social media, if an artist had a bad show, that wasn&#8217;t really magnified.&#8221;</p></blockquote>
<p>Nonetheless, it&#8217;s all about fostering &#8220;development&#8221; while &#8220;play[ing] catch up,&#8221; which Rosemond calls &#8220;the beauty of it.&#8221; After all, <strong><em>&#8220;Now you get to see the growth. You get to ride on this journey with us and see her evolve into the superstar that we know she is.&#8221; </em></strong>Period!</p>
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