NEW YORK, NEW YORK - NOVEMBER 01: Kylie Jenner attends the WSJ Magazine 2023 Innovator Awards at Museum of Modern Art on November 01, 2023 in New York City. (Photo by Dia Dipasupil/Getty Images)
<p><strong>Kylie Jenner</strong> has officially launched her brand-new clothing line, Khy. She&#8217;s actively been promoting it online, and word on the street is that Khy exceeded $1M in sales within 60 minutes of launching!</p>
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<h3 style="text-align: center;">It Looks Like Kylie Jenner Is Off To A Great Start With Khy!</h3>
<p>The 26-year-old officially kicked <a href="https://www.instagram.com/khy/" target="_blank" rel="noopener">Khy</a> into gear on Wednesday (Nov. 1), and she had been hyping it up beforehand on <a href="https://www.instagram.com/p/Cy5FHhzuUcZ/?utm_source=ig_web_copy_link&;igshid=MzRlODBiNWFlZA==" target="_blank" rel="noopener">social media</a>.</p>
<p>With the launch, fans got access to the pieces in <a href="https://www.khy.com/collections/drop-001" target="_blank" rel="noopener">&#8220;Drop 001,&#8221;</a> and the faux leather trench coat — along with the faux leather mini dress — seemingly ate up the most attention online.</p>
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<p>Upon its highly-anticipated launch, <a href="https://people.com/kylie-jenner-fashion-brand-khy-hits-one-million-dollars-within-first-hour-of-launch-exclusive-8387010" target="_blank" rel="noopener">PEOPLE</a> reports that the brand&#8217;s first collection surpassed $1M in sales within the first hour of dropping. Additionally, the outlet notes that the trench coat, mini dress, and &#8220;moto gloves&#8221; swiftly sold out.</p>
<p>As for those who didn&#8217;t get to cop any of the &#8220;Drop 001&#8221; pieces, the outlet reports that another collection is set to drop <em>very</em> soon.</p>
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<h3 style="text-align: center;">The Businesswoman Says She&#8217;s &#8220;Completely Involved&#8221; With The Brand: &#8220;It&#8217;s Very Personal&#8221;</h3>
<p>This development follows Kylie Jenner opening up about Khy during a sit-down with <a href="https://www.vogue.com/article/kylie-jenner-discusses-khy-drop-001" target="_blank" rel="noopener">Vogue</a>.</p>
<p>Regarding the launch, she explained feeling both &#8220;really nervous&#8221; and &#8220;really excited&#8221; about the pursuit.</p>
<p>Without delving into the specifics, she also spoke on the &#8220;strong level of interest&#8221; surrounding Khy. She went as far as acknowledging, <strong><em>&#8220;It&#8217;s greater than I could have imagined.&#8221;</em></strong> IKTR!</p>
<blockquote><p>&#8220;There&#8217;s been a strong level of interest. And lots of engagement on all socials. It&#8217;s greater than I could have imagined.&#8221;</p></blockquote>
<p>Kylie Jenner also discussed how &#8220;completely involved&#8221; she is with the entire brand, listing off various examples of her hands-on approach.</p>
<blockquote><p>&#8220;I want people to know how completely involved I am in this. From original concept, to designing, or co-designing if we&#8217;re working with other designers, from picking fabrics [and] colors, I’ve been in every fit meeting. I am the creative director of the brand <em>and</em> marketing. There’s not an Instagram post or video that hasn&#8217;t been personally edited by me, there hasn&#8217;t been an Instagram post that I haven’t posted myself. I do the creative for all my shoots.&#8221;</p></blockquote>
<p>She wrapped by adding, <strong><em>&#8220;I&#8217;ve worked really hard on it, I&#8217;ve put my love into it, and I can&#8217;t wait for people to experience the clothes. It&#8217;s very personal.&#8221;</em></strong></p>
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