<p>For decades, some of the greatest athletes of our time have had the honor of gracing the cover of a Wheaties box, and with three NBA championship rings under his belt, it is LeBron&#8217;s turn to join the greats!</p>
<p>Wheaties has just unveiled its new cereal box cover featuring LeBron James and some of the students from his I Promise School, an honor he will be receiving for the very first time. LeBron has been an NBA superstar since 2003, so it isn&#8217;t surprising that the company has chosen him to be the cover, following its previous cover star, Serena Williams.</p>
<p>&#8220;Champion is not who you are. It&#8217;s what you do. We&#8217;re proud to announce that LeBron James, along with the students and community from I Promise School, is our next Wheaties Champion,&#8221; the company announced on Instagram. &#8220;We featured students and families from the I Promise School on our box to give a platform to those everyday Champions.&#8221;</p>
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<p>The company says it chose LeBron for the cover to celebrate his &#8220;efforts on and off the court,&#8221; especially his dedication to the underprivileged students enrolled in his I Promise program.</p>
<p>&#8220;We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers, and everyday Champions you see on this box,&#8221; LeBron said.</p>
<p>LeBron also reveals that Wheaties will be donating $1,000 to the I Promise School on top of the great honor!</p>
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