News

Mars Reveals An Updated Look For Their M&M’s Characters As They Aim To Be More Inclusive & Unifying

<p data-pm-slice&equals;"0 0 &lbrack;&rsqb;">Anything can have representation when it comes to inclusivity&comma; even if it&&num;8217&semi;s candy&excl; As the times change&comma; Mars&comma; Incorporated&comma; the company behind the colorful&comma; candy-coated M&amp&semi;M&&num;8217&semi;s is trending on Twitter after announcing the changes to its famous characters&period; They shared that they now have a modern makeover and more nuanced personalities&period;<&sol;p>&NewLine;<p>According to <a href&equals;"https&colon;&sol;&sol;thehill&period;com&sol;blogs&sol;in-the-know&sol;in-the-know&sol;590560-mms-characters-to-become-more-inclusive">The Hil<&sol;a>l&comma; Mars&comma; Incorporated announced today their global commitment to creating a world where everyone feels they belong and society is inclusive&period; The company states that part of the new mission is to increase the sense of belonging for 10 million people worldwide by 2025&period; One of the significant changes is with the green M&amp&semi;M&period; Previously&comma; the mascot was seen in ads posing seductively and strutting in white go-go boots&period; Now the green M&amp&semi;M will sport a pair of sneakers&period; The M&amp&semi;M&&num;8217&semi;s website has a new description for the green candy&comma; saying she enjoys being a hype woman for her friends&period;<&sol;p>&NewLine;<p>Also&comma; on the site&comma; the green M&amp&semi;M explained&comma; &&num;8220&semi;I think we all win when we see more women in leading roles&comma; so I&&num;8217&semi;m happy to take on the part of a supportive friend when they succeed&period;&&num;8221&semi; Another noticeable change is for the brown M&amp&semi;M&comma; as the mascot moves away from being bossy&period; The promotional website also says the mascot is &&num;8220&semi;Not bossy&period; Just the boss&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Mars has kept the M&amp&semi;M&&num;8217&semi;s look the same since 1941 and felt like it was time for an updated tone of voice that is more <a href&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;lego-commits-to-removing-gender-bias-harmful-stereotypes-from-its-toys-to-make-the-brand-more-inclusive&sol;">inclusive<&sol;a>&comma; welcoming&comma; and unifying while remaining rooted in our signature jester&comma; wit&comma; and humor&period;&&num;8221&semi; Cathryn Sleight&comma; MarsWrigley&&num;8217&semi;s Chief Growth Officer&comma; said in a statement&comma; &&num;8220&semi;As one of the world&&num;8217&semi;s most iconic candy brands&comma; who better to commit to a world with more moments of fun by increasing a sense of belonging around the globe than M&amp&semi;M&&num;8217&semi;s&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Roomies&comma; do you think this was a good move&quest;&excl;<&sol;p>&NewLine;<p class&equals;"p1">Want updates directly in your text inbox&quest; Hit us up at 917-722-8057 or <a href&equals;"https&colon;&sol;&sol;my&period;community&period;com&sol;theshaderoom"><span class&equals;"s1"><b>click here to join&excl;<&sol;b><&sol;span><&sol;a><&sol;p>&NewLine; <div class&equals;"wpra-reactions-wrap wpra-plugin-container" style&equals;"justify-content&colon; center&semi;&semi;"> <div class&equals;"wpra-reactions-container" data-ver&equals;"1&period;3&period;10" data-post&lowbar;id&equals;"82585" data-show&lowbar;count&equals;"true" data-enable&lowbar;share&equals;"onclick" data-behavior&equals;"regular" data-animation&equals;"true" data-share&lowbar;url&equals;"https&colon;&sol;&sol;dev&period;theshaderoom&period;com&sol;mars-reveals-an-updated-look-for-their-mms-characters-as-they-aim-to-be-more-inclusive-unifying&sol;" data-secure&equals;"0d81ef196e"> <div class&equals;"wpra-call-to-action" style&equals;"color&colon; &num;000000&semi;font-size&colon; 25px&semi;font-weight&colon; 600&semi;">What Do You Think Roomies&quest;<&sol;div> <div class&equals;"wpra-reactions wpra-static-emojis size-medium" style&equals;"border-color&colon; &num;ffffff&semi;border-width&colon; 0px&semi;border-radius&colon; 50px&semi;border-style&colon; solid&semi;background&colon; &num;ffffff&semi;">&Tab;&Tab;&Tab;&Tab;&Tab;<div class&equals;"emoji-8 wpra-reaction wpra-pad-fix" data-count&equals;"" data-emoji&lowbar;id&equals;"8"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-10 wpra-reaction wpra-pad-fix" data-count&equals;"" data-emoji&lowbar;id&equals;"10"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-4 wpra-reaction" data-count&equals;"" data-emoji&lowbar;id&equals;"4"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-5 wpra-reaction" data-count&equals;"" data-emoji&lowbar;id&equals;"5"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-2 wpra-reaction" data-count&equals;"" data-emoji&lowbar;id&equals;"2"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-7 wpra-reaction" data-count&equals;"" data-emoji&lowbar;id&equals;"7"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div><div class&equals;"emoji-12 wpra-reaction" data-count&equals;"" data-emoji&lowbar;id&equals;"12"> <div class&equals;"wpra-plus-one">&plus;1<&sol;div>&Tab; <div style&equals;"background-color&colon; &num;ff0015" class&equals;"wpra-arrow-badge arrow-bottom-left hide-count"> <span style&equals;"border-top-color&colon; &num;ff0015" class&equals;"tail"><&sol;span> <span style&equals;"color&colon; &num;ffffff" class&equals;"count-num">0<&sol;span> <&sol;div>&Tab;<&sol;div> <&sol;div> <div class&equals;"wpra-share-wrap wpra-share-buttons-bordered" style&equals;"">&Tab;&Tab;&Tab;&Tab; <&sol;div> <&excl;-- end of share buttons -->&Tab;&Tab;&Tab; <&sol;div> <&excl;-- end of reactions container --> <&sol;div> <&excl;-- end of reactions wrap -->&Tab;&Tab;

China Lovelace

x