For all those who get mad about the self-proclaimed Instagram models who automatically put “booking info” in their bio after they reach over a certain amount of followers might want to try to step their own IG game up! This is because shockingly in the age of social media , you need more than a smize and long slim legs to land a gig!
According to The Times, major brands and corporations are now looking for models with atleast 10,000 Instagram followers to be the face of their campaigns.
“For certain big money jobs, brands stipulate that girls must have at least 10,000 followers,” Paul Hodgson of Select Model Management reportedly told the Times. “Almost every brief we receive now asks how many followers they have.”
Models like Kendall Jenner, who is now the face of Estee Lauder as well as Cara Delevigne, and Jourdan Dunn, who have their followers in the millions are now taking the fashion world by storm, some say seemingly overnight. Now many modeling agencies are offering sessions to teach aspiring models how to popularity to on Instagram.
Model agencies are also looking on Instagram to find their next “IT” girl as more and more companies are posting their casting opportunities on the app.
Australian based companies as well as brands like Marc Jacob have already made it known that Instagram popularity may score you a deal with them. As if the fashion world as superficial enough now it has turned into a whole popularity contest too! Looks like staying in school might be the easier route, let’s chat below!
Sources Sited : Daily Mail
TSR Staff: Debra Oh!! @The_Ebony_Issue on Instagram and @TSR_Ebony_Issue on Twitter!!