<p>#Roommates, from a very young age woman of color recognize that their hair requires a special bit of attention, care, time and patience—which can be very frustrating as we grow older and realize that many don’t see our hair as a priority as equally beautiful as others. Luckily, Natanya Montgomery is on a mission to change that with her new salon,<a href="https://dev.theshaderoom.com/presidential-candidate-cory-booker-announces-first-federal-bill-to-ban-natural-hair-discrimination/"> Naza Beauty</a>.</p>
<p>Natanya is the CEO of Naza Beauty a new San Francisco start-up salon that specifically caters to women of color. The salon recently opened in the city’s Mission District and promises to focus on WOC with “coily, kinky, afro-textured hair”—according to a recent interview with @BusinessInsider. Naza Beauty received an impressive $1 million in funding from Redditt co-founder Alexis Ohanian’s VC firm, Initialized Capital. Alexis, is also married to a WOC, tennis legend Serena Williams.</p>
<p>Naza Beauty offers a wide variety of protective hairstyles for WOC done by expertly trained stylists in under four hours, a process that Montgomery says she held workshops for to ensure that the time was achievable prior to opening. Styles such as blowouts, sew-ins, twists and braids can be executed within the time-frame so that customers don’t spend hours in the salon—which can be a common theme for many WOC. The company’s goal is to provide hair services to women who have been historically shut out of the mainstream hair care industry.</p>
<p>Speaking about her salon and the negative attitudes that WOC have often faced about their hair, Montgomery had this to say:</p>
<p><em>“[Naza Beauty] is designed to let women of color know that they are represented and that there&#8217;s a space where they could go without shame of what their hair looks like and the way that it grows out of their head.”</em></p>
<p>She continued, adding:</p>
<p>“<em>A lot of what&#8217;s difficult about the process of getting your hair done as a black woman in general anywhere is sort of anxiety of the unknown.”</em></p>
<p>Naza Beauty is just the beginning for Natanya Montgomery and we can’t wait to see what she comes up with next. She’s another entry into the #BlackExcellence and #BlackGirlMagic arena!</p>
<p> ;</p>
<p>#Roommates, what are your thoughts on this?</p>
 <div class="wpra-reactions-wrap wpra-plugin-container" style="justify-content: center;;"> <div class="wpra-reactions-container" data-ver="1.3.10" data-post_id="58248" data-show_count="true" data-enable_share="onclick" data-behavior="regular" data-animation="true" data-share_url="https://dev.theshaderoom.com/naza-beauty-is-a-san-francisco-salon-start-up-that-raised-1-million-to-cater-to-women-of-color/" data-secure="0ff7a3bbcb"> <div class="wpra-call-to-action" style="color: #000000;font-size: 25px;font-weight: 600;">What Do You Think Roomies?</div> <div class="wpra-reactions wpra-static-emojis size-medium" style="border-color: #ffffff;border-width: 0px;border-radius: 50px;border-style: solid;background: #ffffff;">					<div class="emoji-8 wpra-reaction wpra-pad-fix" data-count="" data-emoji_id="8"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-10 wpra-reaction wpra-pad-fix" data-count="" data-emoji_id="10"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-4 wpra-reaction" data-count="" data-emoji_id="4"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-5 wpra-reaction" data-count="" data-emoji_id="5"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-2 wpra-reaction" data-count="" data-emoji_id="2"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-7 wpra-reaction" data-count="" data-emoji_id="7"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div><div class="emoji-12 wpra-reaction" data-count="" data-emoji_id="12"> <div class="wpra-plus-one">+1</div>	 <div style="background-color: #ff0015" class="wpra-arrow-badge arrow-bottom-left hide-count"> <span style="border-top-color: #ff0015" class="tail"></span> <span style="color: #ffffff" class="count-num">0</span> </div>	</div> </div> <div class="wpra-share-wrap wpra-share-buttons-bordered" style="">				 </div> <!-- end of share buttons -->			 </div> <!-- end of reactions container --> </div> <!-- end of reactions wrap -->		
