NEW YORK, NEW YORK - AUGUST 13: Rihanna is seen out and about in Manhattan on August 13, 2022 in New York City. (Photo by Robert Kamau/GC Images)
<p><em>Could it be that the <strong>Rihanna</strong> music drought is over?</em> Well, fans online <a href="https://twitter.com/search?q=rihanna%20drought&;src=typed_query" target="_blank" rel="noopener">hope so</a> after Rihanna posted an NFL-branded <a href="https://dev.theshaderoom.com/rihanna-radiates-in-all-black-for-rare-solo-appearance-at-london-art-exhibition/" target="_blank" rel="noopener">photo</a> on Sunday (September 25). The image shows the singer&#8217;s tattooed wrist holding a football against a white background. Her caption was just a period&#8230;<em>because it&#8217;s Rih, so PERIOD! </em></p>
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<p>Earlier in the day, reports began circling that RiRi was in talks to headline the <strong>Super Bowl LVII</strong> Halftime show.</p>
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<p>By the end of the day, the <strong>NFL</strong>, <strong>Roc Nation</strong>, and <strong>Apple Music</strong> confirmed Rihanna&#8217;s return to the stage! Football season&#8217;s biggest game <a href="https://variety.com/2022/music/news/rihanna-super-bowl-halftime-show-performing-1235383182/" target="_blank" rel="noopener">is scheduled</a> for Glendale, Arizona, on February 12, per <em>Variety. </em>Keep scrolling to see what each had to say about Rihanna bringing her talents to the halftime show.</p>
<h5 style="text-align: center;"><strong>The National Football League Goes National Fenty League </strong></h5>
<p>Falling in line with their headliner, the NFL changed their Instagram and Twitter bios to <a href="https://dev.theshaderoom.com/rihanna-channels-bad-gal-riri-in-aap-rockys-new-music-video-for-d-m-b/" target="_blank" rel="noopener">highlight Rihanna</a>—her last name and beauty empire&#8217;s name.</p>
<p>The marketing team tapped in and switched out one of the words in its licensed acronym (NFL). And that&#8217;s how <em>Football</em> became <em>Fenty. </em>The NFL&#8217;s head of music, Seth Dudowsky, also shared the league&#8217;s excitement in a statement.</p>
<blockquote><p>&#8220;We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage. Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career,&#8221; Seth said. &#8220;We look forward to collaborating with Rihanna, Roc Nation, and Apple Music to bring fans another historic Halftime Show performance.&#8221;</p></blockquote>
<h5 style="text-align: center;"><strong>The Official Sponsor Supports Rihanna&#8217;s Performance</strong></h5>
<p style="text-align: left;">Apple Music will be sponsoring the halftime show for the first time. Last week, the NFL announced that the music platform would take over longtime show partner Pepsi. Apple&#8217;s Vice president of Apple Music and Beats released a statement on Rihanna&#8217;s booking.</p>
<blockquote><p>&#8220;Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,&#8221; Oliver said. &#8220;We&#8217;re excited to partner with Rihanna, Roc Nation, and the NFL to bring music and sports fans a momentous show&#8211;what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.&#8221;</p></blockquote>
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<h5 style="text-align: center;"><strong>Roc Nation&#8217;s Jay-Z Tweets Support For RiRi</strong></h5>
<p>Jay-Z took to Twitter with a message about the NFL and Apple Music bringing Rihanna to their stage.</p>
<blockquote><p>&#8220;Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn, &#8220;Jay-Z wrote. &#8220;A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.&#8221;</p></blockquote>
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