<p><span style="font-weight: 400;">TSR Foodies: If you’re a true foodie, then you know there’s no way you can visit New Orleans without getting some beignets (real ones know Cafe du Monde is where it’s at).</span></p>
<p><span style="font-weight: 400;">But now, you won’t even have to travel to the state of Louisiana, or leave your home state for that matter, to get your hands on the tasty fried pastry.</span></p>
<p><span style="font-weight: 400;">#Popeyes has just added chocolate beignets to its menu nationwide, according to <a href="https://www.cnn.com/2020/12/14/business/popeyes-beignets-trnd/index.html">CNN Business</a>. The fried chicken chain says its new “New Orleans-style” pastries, which are stuffed with melted Hershey’s chocolate and doused in powdered sugar, will be available while supplies last! So y’all might wanna “Louisiana fast” y’all butts down there if you want to try it.</span></p>
<p><span style="font-weight: 400;">Popeyes says the desserts received strong reviews from people in Boston and Baltimore, where they market tested back in October.</span></p>
<p><span style="font-weight: 400;">This week, Popeyes is making its beignets available to its restaurants nationwide. Customers can purchase three, six, or 12 beignets for $1.99, $3.99 and $7.49, respectively.</span></p>
<p><span style="font-weight: 400;">Eating beignets can be a</span> <span style="font-weight: 400;">deliciously &#8220;messy&#8221; experience, according to Popeyes, so in addition to the new menu item, the company is also selling $35 &#8220;Beignet Camo&#8221; black hoodies decorated with white splotches that look like splashes of powdered sugar so you can basically get your grub on in peace.</span></p>
<p><span style="font-weight: 400;">Popeyes posted a</span><a href="https://www.youtube.com/watch?v=dTHcffrhCzo&;feature=youtu.be"><span style="font-weight: 400;"> 30-second ad</span></a><span style="font-weight: 400;"> promoting its chocolate beignets on YouTube last week.</span></p>
<p><span style="font-weight: 400;">And overall, it seems things are looking up for Popeyes as the chicken chain&#8217;s sales figures have been a bright spot this year for parent company Restaurant Brands International (</span><span style="font-weight: 400;">QSR</span><span style="font-weight: 400;">), whose portfolio of fast food chains has struggled due to Covid-19-related closures, according to RBI&#8217;s latest</span><a href="https://www.rbi.com/English/news/news-details/2020/Restaurant-Brands-International-Inc.-Reports-Third-Quarter-2020-Results/default.aspx"><span style="font-weight: 400;"> earnings report</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">RBI also happens to be the parent company for Taco Bell, Burger King and Tim Hortons. The latter two chains reported third-quarter sales declines in October, largely due to the pandemic, RBI&#8217;s latest earning report showed.</span></p>
<p><span style="font-weight: 400;">Those declines were partially offset by an increase in system-wide sales at Popeyes, which has been </span><span style="font-weight: 400;">riding high</span><span style="font-weight: 400;"> since the August 2019 launch of its </span><span style="font-weight: 400;">chicken sandwich</span><span style="font-weight: 400;"> (you know, the one that everyone was going crazy for). </span></p>
<p><span style="font-weight: 400;">So let’s see if these beignets keep that momentum going, and let us know if you tried it!</span></p>
<p><span style="font-weight: 400;">Want tea directly in your text inbox? Hit us up at 917-722-8057 or </span><a href="https://my.community.com/theshaderoom"><span style="font-weight: 400;"> </span><span style="font-weight: 400;">click here to join!</span></a></p>
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