Dimitrios Kambouris/WireImage for SKIMS
<p><strong>Kim Kardashian</strong> has made a major announcement concerning her clothing brand SKIMS and the National Basketball Association.</p>
<h5 style="text-align: center;">RELATED: <a href="https://dev.theshaderoom.com/kim-kardashian-surprises-missouri-woman-skims-bodysuit-saved-her-life-video/" target="_blank" rel="noopener">Kim Kardashian Surprises Missouri Woman Who Said A SKIMS Bodysuit Saved Her Life After She Was Shot Four Times (Video)</a></h5>
<h3 style="text-align: center;">Kim Kardashian Shared The Announcement Monday Morning</h3>
<p>Kim Kardashian revealed the news via social media on Monday, October 30. On Instagram, the 43-year-old shared a carousel of photos that featured her standing alongside NBA Commissioner Adam Silver and one of the SKIMS co-founders, Jens Grede.</p>
<p>In the post&#8217;s caption, Kardashian explained that SKIMS is now the &#8220;Official Underwear partner&#8221; of the NBA, WNBA, and USA Basketball.</p>
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<p class="_aacl _aaco _aacu _aacx _aad7 _aade" dir="auto">&#8220;Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball&#8221;</p>
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<p>Kardashian also shared a statement about the partnership, per <a href="https://www.dailymail.co.uk/tvshowbiz/article-12688817/Kim-Kardashian-teams-National-Basketball-Association-SKIMS-Official-Underwear-Partner-NBA.html" target="_blank" rel="noopener">Daily Mail</a>.</p>
<blockquote><p>&#8220;I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,&#8221; Kardashian said. &#8220;Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.&#8221;</p></blockquote>
<h3 style="text-align: center;">What Fans Can Expect To See As A Result Of The Partnership</h3>
<p>According to <a href="https://www.tmz.com/2023/10/30/kim-kardashian-skims-official-underwear-partner-nba/" target="_blank" rel="noopener">TMZ</a>, the partnership between the entities is part of a &#8220;multiyear deal.&#8221; Additionally, NBA Commissioner Adam Silver has detailed what fans expect from the partnership.</p>
<blockquote>
<p class="mol-para-with-font">&#8220;SKIMS has quickly become one of our most culturally-influential brands,&#8221; Silver said, per <a href="https://www.dailymail.co.uk/tvshowbiz/article-12688817/Kim-Kardashian-teams-National-Basketball-Association-SKIMS-Official-Underwear-Partner-NBA.html" target="_blank" rel="noopener">Daily Mail</a>. &#8220;</p>
<p class="mol-para-with-font">We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.</p>
<p class="mol-para-with-font">Together, SKIMS, the NBA, WNBA and USA Basketball will leverage the power of basketball to generate excitement and demand, by showing up in unexpected ways. Fans will see the partnership come to life at future marquee events, including NBA All-Star and the NBA In-Season Tournament.&#8221;</p>
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<p>Additionally, the <a href="https://www.dailymail.co.uk/tvshowbiz/article-12688817/Kim-Kardashian-teams-National-Basketball-Association-SKIMS-Official-Underwear-Partner-NBA.html" target="_blank" rel="noopener">Daily Mail</a> notes that the partnership follows Kardashian recently launching SKIMS Mens on October 26.</p>
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<h3 style="text-align: center;">Social Media Reacts</h3>
<p>Social media users entered <a href="https://www.instagram.com/p/CzBnHZkOyul/?utm_source=ig_web_copy_link&;igshid=MzRlODBiNWFlZA==" target="_blank" rel="noopener">The Shade Room&#8217;s comment section</a> to largely applaud Kardashian for her savvy business.</p>
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<div>Instagram user @<a class="x1i10hfl xjqpnuy xa49m3k xqeqjp1 x2hbi6w xdl72j9 x2lah0s xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r x2lwn1j xeuugli x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1q0g3np x1lku1pv x1a2a7pz x6s0dn4 xjyslct x1ejq31n xd10rxx x1sy0etr x17r0tee x9f619 x1ypdohk x1i0vuye x1f6kntn xwhw2v2 xl56j7k x17ydfre x2b8uid xlyipyv x87ps6o x14atkfc xcdnw81 xjbqb8w xm3z3ea x1x8b98j x131883w x16mih1h x972fbf xcfux6l x1qhh985 xm0m39n xt0psk2 xt7dq6l xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x1n5bzlp xqnirrm xj34u2y x568u83" tabindex="0" role="link" href="https://www.instagram.com/deee___w/">deee___w</a> wrote, <strong>&#8220;Can’t even hate… she be deep in her bag like a grandma with a peppermint ðð¾&#8221;</strong></div>
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<div class="x9f619 xjbqb8w x78zum5 x168nmei x13lgxp2 x5pf9jr xo71vjh xw3qccf x1n2onr6 x1plvlek xryxfnj x1c4vz4f x2lah0s xdt5ytf xqjyukv x1qjc9v5 x1oa3qoh x1nhvcw1">
<div>While Instagram user @<a class="x1i10hfl xjqpnuy xa49m3k xqeqjp1 x2hbi6w xdl72j9 x2lah0s xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r x2lwn1j xeuugli x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1q0g3np x1lku1pv x1a2a7pz x6s0dn4 xjyslct x1ejq31n xd10rxx x1sy0etr x17r0tee x9f619 x1ypdohk x1i0vuye x1f6kntn xwhw2v2 xl56j7k x17ydfre x2b8uid xlyipyv x87ps6o x14atkfc xcdnw81 xjbqb8w xm3z3ea x1x8b98j x131883w x16mih1h x972fbf xcfux6l x1qhh985 xm0m39n xt0psk2 xt7dq6l xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x1n5bzlp xqnirrm xj34u2y x568u83" tabindex="0" role="link" href="https://www.instagram.com/ashley.brionne/">ashley.brionne</a> added, <strong><span class="_aacl _aaco _aacu _aacx _aad7 _aade" dir="auto">&#8220;She is such an inspiration ð¥ always been bout her coins!&#8221;</span></strong></div>
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<div class="x9f619 xjbqb8w x78zum5 x168nmei x13lgxp2 x5pf9jr xo71vjh xw3qccf x1n2onr6 x1plvlek xryxfnj x1c4vz4f x2lah0s xdt5ytf xqjyukv x1qjc9v5 x1oa3qoh x1nhvcw1">
<div>Instagram user @<a class="x1i10hfl xjqpnuy xa49m3k xqeqjp1 x2hbi6w xdl72j9 x2lah0s xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r x2lwn1j xeuugli x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1q0g3np x1lku1pv x1a2a7pz x6s0dn4 xjyslct x1ejq31n xd10rxx x1sy0etr x17r0tee x9f619 x1ypdohk x1i0vuye x1f6kntn xwhw2v2 xl56j7k x17ydfre x2b8uid xlyipyv x87ps6o x14atkfc xcdnw81 xjbqb8w xm3z3ea x1x8b98j x131883w x16mih1h x972fbf xcfux6l x1qhh985 xm0m39n xt0psk2 xt7dq6l xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x1n5bzlp xqnirrm xj34u2y x568u83" tabindex="0" role="link" href="https://www.instagram.com/joselyn_dumas/">joselyn_dumas</a> remarked, <strong><span class="_aacl _aaco _aacu _aacx _aad7 _aade" dir="auto">&#8220;One thing about about Kim, she keeps going for theð°. Very business savvy â¤ï¸ that.&#8221;</span></strong></div>
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<div>While rapper The Game even added a few words of his own.</div>
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<div class="_a9zs"><span class="_aacl _aaco _aacu _aacx _aad7 _aade" dir="auto">&#8220;Now that’s fire ð¥&#8221;</span></div>
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<div>Others even took the time to applaud Kardashian&#8217;s mother and manager, Kris Jenner.</div>
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<div>Instagram user @<a class="x1i10hfl xjqpnuy xa49m3k xqeqjp1 x2hbi6w xdl72j9 x2lah0s xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r x2lwn1j xeuugli x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1q0g3np x1lku1pv x1a2a7pz x6s0dn4 xjyslct x1ejq31n xd10rxx x1sy0etr x17r0tee x9f619 x1ypdohk x1i0vuye x1f6kntn xwhw2v2 xl56j7k x17ydfre x2b8uid xlyipyv x87ps6o x14atkfc xcdnw81 xjbqb8w xm3z3ea x1x8b98j x131883w x16mih1h x972fbf xcfux6l x1qhh985 xm0m39n xt0psk2 xt7dq6l xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x1n5bzlp xqnirrm xj34u2y x568u83" tabindex="0" role="link" href="https://www.instagram.com/aspinnickela/">aspinnickela</a> wrote, <strong><span class="_aacl _aaco _aacu _aacx _aad7 _aade" dir="auto">&#8220;Kris gets to the bag Jenner needs to teach a management class!! All her kids are wealthy. Even Rob and he don’t even come outside ð&#8221;</span></strong></div>
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<div>While user @<a class="x1i10hfl xjqpnuy xa49m3k xqeqjp1 x2hbi6w xdl72j9 x2lah0s xe8uvvx xdj266r x11i5rnm xat24cr x1mh8g0r x2lwn1j xeuugli x1hl2dhg xggy1nq x1ja2u2z x1t137rt x1q0g3np x1lku1pv x1a2a7pz x6s0dn4 xjyslct x1ejq31n xd10rxx x1sy0etr x17r0tee x9f619 x1ypdohk x1i0vuye x1f6kntn xwhw2v2 xl56j7k x17ydfre x2b8uid xlyipyv x87ps6o x14atkfc xcdnw81 xjbqb8w xm3z3ea x1x8b98j x131883w x16mih1h x972fbf xcfux6l x1qhh985 xm0m39n xt0psk2 xt7dq6l xexx8yu x4uap5 x18d9i69 xkhd6sd x1n2onr6 x1n5bzlp xqnirrm xj34u2y x568u83" tabindex="0" role="link" href="https://www.instagram.com/rollitupk/">rollitupk</a> added, <strong>&#8220;If we could trade mommas for a li while, I’m telling ya give me one week with kris and I’ll own 13 ruth Chris’s.&#8221;</strong></div>
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