<p>We all knew when Pharrell Williams entered into the entertainment industry that he was something special. He&#8217;s a creative and innovative thinker and he contributes to pop culture in a major way.</p>
<p>Nearly 5 years ago Williams launched &#8220;i am OTHER,&#8221; which is a digital platform for creative content, and it specializes in individuality. </p>
<p>In an E! exclusive Williams says, &#8220;individuality is the new wealth,&#8221; we couldn&#8217;t agree with him more. </p>
<p>In today&#8217;s society being an individual can be difficult, especially with the distractions of social media. Sometimes it can be tough being an individual. </p>
<p>Williams teamed up with Yoobi which is a creative supplies company to launch a back-to-school collection. This new collection embraces positive imagery of self-acceptance and love. For every collection purchased a donation will be made to a classroom in need and those who less fortunate. </p>
<p>This is such an awesome project just in time for school and as a father of an 8-year old, Williams says he had the future in mind when he originally collaborated with Yoobi.</p>
<p>What to go Pharrell for thinking about the babies and of course being original!</p>
<p>TSR Writer: Dani Renee @__danirenee on IG and Twitter<br />
http://www.eonline.com/news/786813/how-pharrell-williams-is-empowering-students-to-embrace-their-individuality-what-makes-you-different-makes-you-special</p>
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