SAN FRANCISCO, CA - AUGUST 18: A sign is posted in front of an Urban Outfitter store on August 18, 2014 in San Francisco, California. Retailer Urban Outfitters, Inc. reported second quarter earnings of $67.5 million or $0.49 per share, compared to $76.4 million or $0.51 per share one year ago. (Photo by Justin Sullivan/Getty Images)
<p data-pm-slice="0 0 []">This has been an interesting Black History Month! When it comes to our illustrious 107 <a href="https://dev.theshaderoom.com/ex-wife-of-jeff-bezos-mackenzie-scott-donates-more-than-130-million-to-a-handful-of-hbcus/">HBCUs</a>, you have to come correct. Black Twitter is sounding off in disapproval of Urban Outfitters&#8217; new HBCU Alife X Champion hoodie collection showcasing: North Carolina Central University, Albany State University, Virginia State University, Howard University, and others.</p>
<p>The collection is in partnership with the Collegiate Licensing Company, and the line was inspired by the cultural vibes of HBCU homecomings and streetwear, according to <a href="https://www.goodmorningamerica.com/style/story/retailers-celebrate-black-history-month-hbcus-special-collections-75775684">Good Morning America</a>. However, many aren’t feeling the overall design and presentation. The hoodies showcasing 20 HBCUs retail at $89. According to Alife’s Instagram, the company is donating 5% of all February sales to the United Negro College Fund and the Thurgood Marshall College Fund. However, many feel that the hoodie&#8217;s price is too high, and the donation amount isn’t enough.</p>
<p>One Twitter user wrote, “Hey @UrbanOutfitters, those HBCU hoodies are trash and overpriced… especially during Black History Month.” Another one commented, ”Now ya’ll know ya’ll ain&#8217;t right for this mess.”</p>
<p>Interestingly, the team who designed the sweatshirt collection comprises of a team of HBCU graduates. The team includes director Amandla Baraka, photographer Michael Grant, stylist Pamela Shepard Hill, and creative director Treis Hill.</p>
<p>Urban Outfitters has also committed a new initiative, &#8216;UO Summer Class &#8217;21&#8217;. This program will serve as an extension of the company&#8217;s 10-week paid internship program where five students will receive one-on-one mentoring with leaders within the Urban Outfitters workforce throughout the summer.</p>
<p>HBCU fashion is essential to students, both past and present. Recently, NBA baller <a href="https://www.instagram.com/p/CGqOOEzJ7lN/?utm_source=ig_web_copy_link">Chris Pau</a>l has been wearing HBCU fashions to showcase various institutions and bring awareness in what he calls an &#8216;HBCU Tour&#8217;. He wore Howard University paraphernalia from Shop LPH (Legacy, History, Pride) and even sported a Support Black Colleges hoodie. During lasts year&#8217;s homecoming season, he partnered with the Mov app to raffle off some HBCU custom sneakers. The proceeds went directly to the participating universities&#8217; men and women basketball teams.</p>
<p>Roommates, how do yall feel about Urban Outfitters&#8217; HBCU designs?</p>
<p class="p2">Want updates directly in your text inbox? Hit us up at 917-722-8057 or click here to join!</p>
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