<p>Online fashion and beauty store ASOS is catching some heat across the Internet for using a black model as a prop for white foundation.</p>
<p>&#8216;Fit Me&#8217; foundation by Maybelline is mostly available for lighter skin tones, and barely has a range of shades for black people.</p>
<p>If you&#8217;re a makeup lover, this specific collections lack of shades isn&#8217;t news to you, however, ASOS took it upon themselves to showcase the various ranges of the &#8216;lighter&#8217; foundation tone&#8217;s using a black models arm as a way to see the real difference in the range of colors.</p>
<p>Twitter user Sharan Dhaliwal noticed this while browsing the ASOS website and she was not here for the ad! Amid her frustration, she sarcastically tweeted, &#8220;hey! Black ppl! u don&#8217;t need to wear this foundation, but we will use u as a measure of others lightness!&#8221; Oop!</p>
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<p>Her tweet has since gone viral and the Twitter nation is a in frenzy! ASOS definitely knew it was time for damage control and put out an apology stating, &#8220;Thanks for bringing this to our attention. We&#8217;re looking into getting this imagery removed ASAP. Apologies for any offence caused.&#8221;</p>
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<p>Twitter users voiced their frustration with this representation of the foundation, in tweets like, &#8220;lol, acting like they accidentally used a wrong image instead of set up a photoshoot using dark skin as a literal prop.&#8221;</p>
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<p>As well as, &#8220;How did they get this through presumably the many layers of highly paid digital marketers &; sales folk.&#8221; Oop!</p>
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<p>What are your thoughts on this Roommates? Let&#8217;s chat!</p>
<p>TSR STAFF: Thembi M. @ThembiTV_ on Instagram &; Twitter</p>
<p>Via: Twitter</p>
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